# Design skeleton — caringcoach.wixsite.com

## 1. Brand DNA

### Business
- **Name:** The Caring Coach (Corey)
- **What they do, for whom, where:** Life coaching in self worth, confidence, inner healing, and rediscovering yourself after setback, loss and trauma; serving people overcoming poor self-esteem, isolation, and limiting beliefs; based in Islington, NSW, Australia.
- **Offers:** Free No Obligation Breakthrough Call (online calendar); Paid Coaching (Package / Session).
- **The one action this page exists to cause:** Book a FREE No Obligation Breakthrough Call via Corey's online calendar.
- **Contact and socials:** thecaringcoach71@gmail.com · 0432624024 · Islington, NSW, 2296 Australia · Facebook · TikTok · YouTube

### Brand
- **Colours:** none
- **Fonts:** none
- **Logo:** none

### Assets
| file | subject | px | luminance | dominant colours | plain backdrop | full-bleed at 1440 |
|---|---|---|---|---|---|---|
| `assets/portrait-01.webp` | Corey seated against off-white wall | 410x546 | 0.581 | #d1c9c7 (80%), #514e5a (9%), #35394c (9%) | yes | no |
| `assets/credential-seal-gca.webp` | Global Coaches Association certification seal | 288x288 | 0.194 | #101012 (92%), #a7905f (3%), #d3ad5c (3%) | yes | no |

## 2. Art direction

- **Concept:** An unhurried, quiet sanctuary where vulnerability meets steady, compassionate guidance.
- **Palette:** Ground: warm linen (#f6f3ee), parchment (#ede8df), soft heather-grey (#dcd6ce). Ink: deep slate charcoal (#2d303b), muted graphite (#585663). Accent: muted warm clay (#a9705a).
- **Type:** Display: soft, warm serif (Fraunces). Body: clean, humanist sans (Plus Jakarta Sans). Typographic move: mixed weights in one line.
- **Image language:** Plated and matted portraiture inside soft framed keylines; never cut out or full-bleed.
- **Motion language:** Scroll reveal for upward-easing content; subtle hover states on interactive links and buttons.
- **Layout habits:** Stacked column and plate on ground with generous vertical padding and restrained margins.
- **Why:** The Calm direction was chosen because Corey sells emotional safety, trauma recovery, and inner self-worth with a quiet, earnest personal voice; the Bold direction was rejected because loud grounds and aggressive typography conflict with trauma-informed vulnerability.

## 3. Story

| # | beat | job | copy | asset | seam to next |
|---|---|---|---|---|---|
| 1 | nav | Orient visitor and provide immediate access to booking | The Caring Coach; Book a Free Call | none | cut |
| 2 | hero | Establish Corey's gentle focus on self-worth, healing, and personal rediscovery | Coaching in Self Worth, Confidence, and Changing Your Inner Limiting Beliefs towards Inner Healing & Rediscovering Yourself After Setback, Loss & Trauma | `assets/portrait-01.webp` | ground change |
| 3 | about | Foster trust through Corey's lived experience with state care, bullying, and overcoming sabotage | Having overcome self sabotage, limiting beliefs, poor decisions, being placed in state care and bullying early in my life... | none | ground change |
| 4 | process | Explain Corey's methodology (empathy, deep listening, questioning) and credentials | In 2020, I completed my Foundations of Coaching certificate with The Coaching Institute... | `assets/credential-seal-gca.webp` | ground change |
| 5 | proof | Reassure visitors through real client stories of compassion and light in dark moments | Nicole; Kimberley | none | ground change |
| 6 | offer | Present clear, pressure-free options to work together | Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call; Book a Package / Session | none | cut |
| 7 | cta | Invite the visitor to take the first safe step with a free call | Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call | none | ground change |
| 8 | footer | Provide location, direct contact channels, and social links | thecaringcoach71@gmail.com; 0432624024; Islington, NSW, 2296 Australia; Facebook; TikTok; YouTube | none | cut |

## 4. Section specs

### 4.1 nav
- **Layout pattern:** hung from an edge
- **Ingredients:** Brand name "The Caring Coach", links to About, Methods, Client Words, and a direct CTA link "Book a Free Call".
- **Why:** Keeps orientation simple and transparent so anxious visitors feel in control.
- **Asset and tool:** none
- **Motion:** hover states
- **Copy:** The Caring Coach; Book a Free Call

### 4.2 hero
- **Layout pattern:** plate on ground
- **Ingredients:** Main positioning headline, intro subhead, primary button to booking calendar, and Corey's plated portrait framed in a warm keyline mat.
- **Why:** Text and image sit on distinct balanced planes on a warm linen ground, presenting Corey warmly without forcing small phone photography into full-bleed.
- **Asset and tool:** `assets/portrait-01.webp` · crop (4:5) · resize (400px)
- **Motion:** scroll reveal
- **Copy:** "Coaching in Self Worth, Confidence, and Changing Your Inner Limiting Beliefs towards Inner Healing & Rediscovering Yourself After Setback, Loss & Trauma." · "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call"

### 4.3 about
- **Layout pattern:** stacked column
- **Ingredients:** Section header, two focused paragraphs on Corey's lived experience with state care, bullying, self-sabotage, and his deep resolve for the isolated.
- **Why:** Narrow text measure allows personal storytelling to read with intimacy and emotional gravity.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** "Having overcome self sabotage, limiting beliefs, poor decisions, being placed in state care and bullying early in my life, I formed important inner resolve and also deep compassion for the isolated in life." · "I love seeing people overcome their own poor self esteem, and move beyond the walls and limits that sabotage so many from within, especially coming from trauma."

### 4.4 process
- **Layout pattern:** side-by-side
- **Ingredients:** Explanation of coaching methods (empathy, deep listening, guided questioning), certification background with The Coaching Institute (2020), paired with the Global Coaches Association certification seal.
- **Why:** Validates professional rigor and safe coaching boundaries alongside intuitive empathy.
- **Asset and tool:** `assets/credential-seal-gca.webp` · resize (180px) · none
- **Motion:** scroll reveal
- **Copy:** "In 2020, I completed my Foundations of Coaching certificate with The Coaching Institute, and have a passion for learning a range of self development skills that i can pass on to clients to help them discover freedom from the inner limiting beliefs that hold them back. I like to use EMPATHY, DEEP LISTENING, and guided deep questioning in my coaching methods to uncover created inner meanings, inner roadblocks, so that my clients can understand themselves with deeper clarity and gain confidence to become their BEST SELF."

### 4.5 proof
- **Layout pattern:** side-by-side
- **Ingredients:** Two client testimonial quote cards from Nicole and Kimberley set on quiet parchment ground.
- **Why:** Direct peer affirmation validates Corey's gentle presence in dark moments.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** Nicole — "The kindest person I know. He's super compassionate, empathetic and helped me decide on solutions to issues. He's helped me so much to think more positively. Super Grateful." · Kimberley — "I would highly recommend Corey to anyone who needs someone to help them through a tough time or even just someone to talk to and support them. Corey is such an amazing coach. He has helped me in so many ways. He always seems to know when I need him most. He is truly a blessing from god. He came to me in the darkest moment of my life and showed me there was still so much light. Thank you Corey for always being so AMAZING you are so appreciated"

### 4.6 offer
- **Layout pattern:** side-by-side
- **Ingredients:** Clear breakdown of how to work with Corey: Step 1 (Free Breakthrough Call) and Step 2 (Paid Coaching: Package or Single Session).
- **Why:** Demystifies the engagement process so clients experiencing overwhelm understand exactly what happens next.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" · "Book a Package / Session"

### 4.7 cta
- **Layout pattern:** stacked column
- **Ingredients:** Centered invitation card on soft heather ground, prominent booking calendar button, reassurance of no obligation.
- **Why:** Focuses the entire user journey on taking a single low-friction, supportive first step.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call"

### 4.8 footer
- **Layout pattern:** split
- **Ingredients:** Direct email contact, direct phone number, geographical location, and links to social channels (Facebook, TikTok, YouTube).
- **Why:** Grounds Corey as an accessible, real person in Islington, NSW with open communication channels.
- **Asset and tool:** none
- **Motion:** hover states
- **Copy:** thecaringcoach71@gmail.com · 0432624024 · Islington, NSW, 2296 Australia · Facebook · TikTok · YouTube