# Design skeleton — outsidetheboxadhdcoach.com.au

## 1. Brand DNA

### Business
- **Name:** Carolyn Verhoef PCC, PCNC · Outside the Box Coaching
- **What they do, for whom, where:** ADHD coach for adults and Professional Certified Neurodiversity Coach providing life, productivity, and business coaching in Perth, WA and online.
- **Offers:** ADHD Coaching 1:1, ADHD Group Coaching, ADHD Business Mentoring, Positive Intelligence Program, Life & Productivity Coaching, Things I sell, Free things I write.
- **The one action this page exists to cause:** Book Your Free Intro Call.
- **Contact and socials:** outsidetheboxadhdcoach.com.au · Instagram · Facebook (no public email or phone).

### Brand
- **Colours:** Pale teal #95D5D9, warm cream #F3F7E2, warm dark grey #29211C (no black).
- **Fonts:** Runalto (display and headings), Montserrat Light (body), Bright Sunshine (accent phrase of two or three words).
- **Logo:** Circular logo mark with "Outside the Box Coaching" on a pale teal disc with cream ring, transparent background (`assets/logo.webp`).

### Assets
| file | subject | px | luminance | dominant colours | plain backdrop | full-bleed at 1440 |
|---|---|---|---|---|---|---|
| `assets/logo.webp` | Circular logo mark with text | 779x776 | 0.696 | #94d4d8, #4b6f50, #f1f6e1 | yes | no |
| `assets/portrait-01.webp` | Carolyn by blue door & terracotta wall | 2500x1500 | 0.519 | #e5a68a, #035ba8, #0175ca | no | yes |
| `assets/portrait-02.webp` | Carolyn kneeling on river grass with two dogs | 800x600 | 0.622 | #e2e5e8, #556924, #1e1a18 | no | no |
| `assets/portrait-03.webp` | Carolyn on river rocks with dogs & PQ mark | 813x813 | 0.485 | #211f24, #98aec8, #58585c | no | no |
| `assets/work-01.webp` | Carolyn in yellow armchair in consulting room | 800x1000 | 0.580 | #d5d4d4, #a3a3a5, #1c1a1e | no | no |
| `assets/work-02.webp` | Carolyn laughing in armchair with notebook | 800x800 | 0.608 | #dcdbdb, #a7a3a3, #1d1b24 | no | no |
| `assets/work-03.webp` | Carolyn laughing at outdoor cafe table with client | 800x800 | 0.388 | #675d54, #29211c, #624935 | no | no |
| `assets/work-04.webp` | Carolyn in denim jacket holding phone outdoors | 800x800 | 0.361 | #221a15, #666059, #916c57 | no | no |
| `assets/work-05.webp` | Carolyn in hallway beside office branded sign | 800x600 | 0.609 | #e0dfde, #b3acab, #231f1f | no | no |
| `assets/work-06.webp` | Carolyn and client wide letterbox profile | 2500x750 | 0.294 | #1f1a14, #5f5c55, #513421 | no | yes |
| `assets/credentials.webp` | 4 accreditation badges on cream ground | 2500x750 | 0.873 | #f2f3e4, #f8b118, #f1b259 | yes | yes |
| `assets/favicon.webp` | Circular logo mark at icon scale | 300x300 | 0.701 | #94d4d7, #4b6f50, #f1f6e1 | yes | no |

## 2. Art direction

- **Concept:** A calm, spacious sanctuary that transforms ADHD overwhelm into grounded, authentic clarity.
- **Palette:** Ground: warm cream #F3F7E2; Ink: warm dark grey #29211C; Accent: pale teal #95D5D9.
- **Type:** Display: Runalto; Body: Montserrat Light; Move: a two-typeface lockup (pairing Runalto headings with Bright Sunshine script accents for short emotional keywords).
- **Image language:** Plated (crisp rectangular frames grounded on cream and pale teal fields, preserving authentic consulting and outdoor atmospheres).
- **Motion language:** Scroll reveal for narrative entrances as sections scroll into view; hover states on interactive cards, buttons, and call links.
- **Layout habits:** Side-by-side balanced splits and stacked column arrangements with generous negative space, gentle rhythm, and uncluttered content groupings.

## 3. Story

| # | beat | job | copy | asset | seam to next |
|---|---|---|---|---|---|
| 1 | nav | Orient visitor and provide immediate low-friction access to intro call | Outside the Box Coaching | `assets/logo.webp` | cut |
| 2 | hero | Anchor practitioner identity, calm the nervous system, and state core promise | WHAT I CALL MYSELF | `assets/portrait-01.webp` | ground change |
| 3 | positioning | Define client focus and flexible delivery formats (Perth & Online) | WHO I WORK WITH | `assets/work-05.webp` | ground change |
| 4 | proof | Build unshakeable trust and clinical credibility via professional credentials | MY CREDENTIALS | `assets/credentials.webp` | ground change |
| 5 | offer | Present coaching, mentoring, PQ program, tools, and written resources | WHAT I OFFER — I don't publish prices for any of these | `assets/portrait-03.webp` | cut |
| 6 | about | Share Carolyn's background, training depth, and supportive philosophy | ABOUT ME | `assets/work-01.webp` | ground change |
| 7 | proof | Validate outcomes through lived client experiences and relief | WHAT CLIENTS HAVE SAID | `assets/work-03.webp` | ground change |
| 8 | cta | Invite visitor into a pressure-free conversation to begin support | HOW PEOPLE START WITH ME | `assets/work-02.webp` | ground change |
| 9 | newsletter | Provide low-commitment access to insights for ongoing support | Receive deep insights to help you understand your ADHD and create real, lasting change. | none | ground change |
| 10 | footer | Close page with navigation, socials, and legal assurance | Carolyn Verhoef PCC, PCNC · Outside the Box Coaching | `assets/logo.webp` | cut |

## 4. Section specs

### 4.1 nav
- **Layout pattern:** side-by-side
- **Ingredients:** Brand mark, business name lockup, nav links to offerings and about, primary call-to-action button.
- **Asset and tool:** `assets/logo.webp` · resize (80px)
- **Motion:** hover states
- **Copy:** Outside the Box Coaching · Carolyn Verhoef PCC, PCNC · Book Your Free Intro Call

### 4.2 hero
- **Layout pattern:** split
- **Ingredients:** Eyebrow credential, main headline, supportive promise subdeck, primary CTA button, hero portrait plate.
- **Asset and tool:** `assets/portrait-01.webp` · crop (4:3) · resize (1200px)
- **Motion:** scroll reveal
- **Copy:** WHAT I CALL MYSELF · ADHD Coaching · Certified Neurodiversity ADHD Coach · Professional Certified Neurodiversity Coach, ADHD Coach for adults thrive with ADHD life, productivity & business coaching Perth & Online · Let's work with your uniqueness to stop burnout and live in calm authentic action. · Book Your Free Intro Call

### 4.3 positioning
- **Layout pattern:** side-by-side
- **Ingredients:** Section header, description of adult neurodivergent audience, delivery modes (1:1, group, online, Perth), contextual environmental portrait.
- **Asset and tool:** `assets/work-05.webp` · crop (4:3) · resize (700px)
- **Motion:** scroll reveal
- **Copy:** WHO I WORK WITH · Adults with ADHD. We can work together 1:1, in a group, online, or in person in Perth, WA.

### 4.4 proof
- **Layout pattern:** stacked column
- **Ingredients:** Section title, credential highlights list, single composite credential banner of four coaching industry accreditations.
- **Asset and tool:** `assets/credentials.webp` · none
- **Motion:** scroll reveal
- **Copy:** MY CREDENTIALS · Carolyn Verhoef PCC, PCNC · ADD/ADHD Specialist · Professional Certified Neurodiversity Coach™ · ICF Professional Certified Coach · Professional Certified Coach (PCC) credential with the International Coaching Federation · Professional Certified Neurodiversity Coach® PCNC and Level 2 trained ADHD coach · Over 18 years of experience in owning my own business

### 4.5 offer
- **Layout pattern:** stacked column
- **Ingredients:** Offerings grid containing service cards (ADHD Coaching 1:1, ADHD Group Coaching, ADHD Business Mentoring, Positive Intelligence Program, Life & Productivity Coaching, Things I sell, Free things I write) and supportive imagery.
- **Asset and tool:** `assets/portrait-03.webp` · crop (1:1) · resize (600px)
- **Motion:** scroll reveal
- **Copy:** WHAT I OFFER — I don't publish prices for any of these · ADHD Coaching 1:1 · ADHD Group Coaching · ADHD Business Mentoring · Positive Intelligence Program · Life & Productivity Coaching · Things I sell · Free things I write

### 4.6 about
- **Layout pattern:** side-by-side
- **Ingredients:** About heading, narrative copy on coaching philosophy, advanced training narrative, consulting room work portrait plate.
- **Asset and tool:** `assets/work-01.webp` · crop (4:5) · resize (700px)
- **Motion:** scroll reveal
- **Copy:** ABOUT ME · As your Professional Certified Neurodiversity ADHD Coach, I can help you stop the confusion surrounding your ADHD and find your way to living as your calm, productive, effective, and authentic self. · ADHD Coaching is a process for change that explores who you are and who you want to be while discovering practical strategies to live, lead, and grow to your potential by aligning with your strengths, values, and needs. · Through targeted advanced training and experience, I’ve earned the Professional Certified Coach (PCC) credential with the International Coaching Federation. · And a Professional Certified Neurodiversity Coach® PCNC and Level 2 trained ADHD coach. Ensuring you receive quality coaching based on science-backed, advanced training in ADHD coaching and executive functions. · Whichever option suits your style, we will build long-lasting skills and strategies for sustainable productivity, reduce stress and procrastination, and help you become your authentic, powerful self.

### 4.7 proof
- **Layout pattern:** overlap
- **Ingredients:** Testimonial callouts with client quotes, named client recognition list, warm client interaction photo plate.
- **Asset and tool:** `assets/work-03.webp` · crop (1:1) · resize (600px)
- **Motion:** scroll reveal
- **Copy:** WHAT CLIENTS HAVE SAID · Lonnie Toy, ADHD Coaching: I’m so glad I made the commitment to work with Carolyn when I was reeling from an ADHD diagnosis at 57. I wasn’t looking for help with organisation or focus or work which is what I thought ADHD coaches were for. What a relief and how exciting it is to finally feel free of all the stuff about myself that used to confuse and worry and exhaust me. Carolyn was the coach I needed - highly skilled, intuitive, warm, validating and with an eagle eye for the heart of any matter. She has a deep understanding and appreciation of spicy brains and I felt very safe and supported always. · TB, ADHD Coaching: Carolyn is thoughtful and highly intuitive and an all round excellent ADHD coach who is continuely building on her own professional knowledge. I highly recommend this coaching to anyone looking to better understand their spicy brain. It's is great to be challenged and to learn in the kind and supportive environment Carolyn creates as part of the coaching experience. · Lisa Evans, Rosie MacDonald, Earl Digby, Kelly MacKinnon, Sharon Ross, Linda Blackshaw.

### 4.8 cta
- **Layout pattern:** side-by-side
- **Ingredients:** Calming invitation headline, reassurance copy, prominent action button to book intro call, candid work photo.
- **Asset and tool:** `assets/work-02.webp` · crop (1:1) · resize (600px)
- **Motion:** hover states
- **Copy:** HOW PEOPLE START WITH ME · Book a strictly pressure-free intro call to explore the possibilities of working together. · Book Your Free Intro Call

### 4.9 newsletter
- **Layout pattern:** stacked column
- **Ingredients:** Newsletter subscription card, description of insights, email input field, subscribe action button.
- **Asset and tool:** none
- **Motion:** hover states
- **Copy:** Free things I write · Receive deep insights to help you understand your ADHD and create real, lasting change. · From building sustainable productivity to managing ADHD burnout, I share practical strategies to support your journey. · One place to find essential information to support your ADHD wellbeing, executive functioning education, and a productive, fulfilling life.

### 4.10 footer
- **Layout pattern:** side-by-side
- **Ingredients:** Brand mark, practitioner name and post-nominals, location info (Perth, WA & Online), social media links (Instagram, Facebook), copyright notice.
- **Asset and tool:** `assets/logo.webp` · resize (64px)
- **Motion:** hover states
- **Copy:** Carolyn Verhoef PCC, PCNC · Outside the Box Coaching · Perth, WA and Online · Instagram · Facebook · outsidetheboxadhdcoach.com.au