# Design skeleton — caringcoach.wixsite.com

## 1. Brand DNA

### Business
- **Name:** The Caring Coach (Corey)
- **What they do, for whom, where:** Life coaching in self-worth, confidence, inner limiting beliefs, and rediscovering oneself after setback, loss, and trauma, based in Islington, NSW, Australia.
- **Offers:** Free No Obligation Breakthrough Call; Paid Coaching (Book a Package / Session).
- **The one action this page exists to cause:** Book a Free No Obligation Breakthrough Call on the online calendar.
- **Contact and socials:** Email: thecaringcoach71@gmail.com; Phone: 0432624024; Location: Islington, NSW, 2296 Australia; Socials: Facebook, TikTok, YouTube.

### Brand
- **Colours:** Ground: soft linen grey-buff (`#EDE8E3`), Ink: deep slate navy (`#35394C`), Accent: warm burnished gold (`#A7905F`).
- **Fonts:** Display face: Cormorant Garamond (warm, human, reflective serif); Body face: Plus Jakarta Sans (calm, legible, grounded sans).
- **Logo:** none

### Assets
| file | subject | px | luminance | dominant colours | plain backdrop | full-bleed at 1440 |
|---|---|---|---|---|---|---|
| assets/portrait-01.webp | Corey seated on sofa against off-white wall | 410x546 | 0.581 | #d1c9c7 (80%), #514e5a (9%), #35394c (9%) | yes | no |
| assets/credential-seal-gca.webp | Global Coaches Association certification seal | 288x288 | 0.194 | #101012 (92%), #a7905f (3%), #d3ad5c (3%) | yes | no |

## 2. Art direction

- **Concept:** An unhurried, reassuring sanctuary where lived vulnerability and quiet strength give visitors permission to breathe and heal.
- **Palette:** Ground: linen grey-buff (`#EDE8E3`), Ink: deep slate navy (`#35394C`), Accent: warm burnished gold (`#A7905F`).
- **Type:** Display: Cormorant Garamond; Body: Plus Jakarta Sans; Typographic move: mixed weights in one line.
- **Image language:** Matted (framed in delicate warm borders on quiet tinted grounds).
- **Motion language:** Scroll reveal (soft vertical entry of cards and type blocks); hover states (subtle border illumination and button background morphs on interactive elements).
- **Layout habits:** Side-by-side balanced compositions paired with generous stacked columns, wide margins, and ample resting whitespace.

## 3. Story

| # | beat | job | copy | asset | seam to next |
|---|---|---|---|---|---|
| 1 | nav | Orient visitor and provide immediate route to free breakthrough call | "The Caring Coach" / "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" | none | cut |
| 2 | hero | Ground the visitor in Corey's core promise and offer the primary free first step | "Coaching in Self Worth, Confidence, and Changing Your Inner Limiting Beliefs towards Inner Healing & Rediscovering Yourself After Setback, Loss & Trauma." / "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" | assets/portrait-01.webp | ground change |
| 3 | about | Build trust through Corey's lived experience with state care, bullying, and overcoming self-sabotage | "Having overcome self sabotage, limiting beliefs, poor decisions, being placed in state care and bullying early in my life, I formed important inner resolve and also deep compassion for the isolated in life." / "I love seeing people overcome their own poor self esteem, and move beyond the walls and limits that sabotage so many from within, especially coming from trauma." | none | ground change |
| 4 | process | Explain Corey's coaching methods, qualifications, and philosophy | "In 2020, I completed my Foundations of Coaching certificate with The Coaching Institute, and have a passion for learning a range of self development skills that i can pass on to clients to help them discover freedom from the inner limiting beliefs that hold them back. I like to use EMPATHY, DEEP LISTENING, and guided deep questioning in my coaching methods to uncover created inner meanings, inner roadblocks, so that my clients can understand themselves with deeper clarity and gain confidence to become their BEST SELF." | none | ground change |
| 5 | proof | Validate Corey's kindness, presence, and certified credentials with past client words | Nicole testimonial / Kimberley testimonial / Global Coaches Association certification | assets/credential-seal-gca.webp | ground change |
| 6 | offer | Outline clear pathways to engage: free breakthrough call or paid coaching sessions | "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" / "Book a Package / Session" | none | cut |
| 7 | cta | Remove final hesitation and invite the visitor into conversation | "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" | none | ground change |
| 8 | footer | Provide location, email, phone, and social channels | Islington, NSW, 2296 Australia / thecaringcoach71@gmail.com / 0432624024 / Facebook, TikTok, YouTube | none | cut |

## 4. Section specs

### 4.1 nav
- **Layout pattern:** side-by-side
- **Ingredients:** Site title brand link, contact link, primary calendar CTA button.
- **Asset and tool:** none
- **Motion:** hover states
- **Copy:** "The Caring Coach" · "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call"

### 4.2 hero
- **Layout pattern:** side-by-side
- **Ingredients:** Primary headline statement, sub-descriptor, primary CTA button, matted portrait image.
- **Asset and tool:** assets/portrait-01.webp, crop (4:5), resize (410px)
- **Motion:** scroll reveal, hover states
- **Copy:** "The Caring Coach — Life Coaching in Confidence and Self Worth" · "Coaching in Self Worth, Confidence, and Changing Your Inner Limiting Beliefs towards Inner Healing & Rediscovering Yourself After Setback, Loss & Trauma." · "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call"

### 4.3 about
- **Layout pattern:** stacked column
- **Ingredients:** Section narrative block, personal backstory statement, conviction callout.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** "Having overcome self sabotage, limiting beliefs, poor decisions, being placed in state care and bullying early in my life, I formed important inner resolve and also deep compassion for the isolated in life." · "I love seeing people overcome their own poor self esteem, and move beyond the walls and limits that sabotage so many from within, especially coming from trauma."

### 4.4 process
- **Layout pattern:** side-by-side
- **Ingredients:** Method statement card highlighting empathy, deep listening, guided questioning, and qualification note.
- **Asset and tool:** none
- **Motion:** scroll reveal
- **Copy:** "In 2020, I completed my Foundations of Coaching certificate with The Coaching Institute, and have a passion for learning a range of self development skills that i can pass on to clients to help them discover freedom from the inner limiting beliefs that hold them back. I like to use EMPATHY, DEEP LISTENING, and guided deep questioning in my coaching methods to uncover created inner meanings, inner roadblocks, so that my clients can understand themselves with deeper clarity and gain confidence to become their BEST SELF."

### 4.5 proof
- **Layout pattern:** split
- **Ingredients:** Two client testimonial cards (Nicole and Kimberley) alongside an accreditation block featuring the GCA seal.
- **Asset and tool:** assets/credential-seal-gca.webp, resize (180px), none
- **Motion:** scroll reveal, hover states
- **Copy:** Nicole: "The kindest person I know. He's super compassionate, empathetic and helped me decide on solutions to issues. He's helped me so much to think more positively. Super Grateful." · Kimberley: "I would highly recommend Corey to anyone who needs someone to help them through a tough time or even just someone to talk to and support them. Corey is such an amazing coach. He has helped me in so many ways. He always seems to know when I need him most. He is truly a blessing from god. He came to me in the darkest moment of my life and showed me there was still so much light. Thank you Corey for always being so AMAZING you are so appreciated" · "Global Coaches Association"

### 4.6 offer
- **Layout pattern:** side-by-side
- **Ingredients:** Two service tiers presented as balanced offer cards: Free Breakthrough Call card with direct booking button, and Paid Coaching card for packages/sessions.
- **Asset and tool:** none
- **Motion:** scroll reveal, hover states
- **Copy:** "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call" · "Book a Package / Session"

### 4.7 cta
- **Layout pattern:** stacked column
- **Ingredients:** Focused reassurance banner and large prominent calendar booking button.
- **Asset and tool:** none
- **Motion:** scroll reveal, hover states
- **Copy:** "Click HERE to my Calendar to Book a FREE No Obligation Breakthrough Call"

### 4.8 footer
- **Layout pattern:** side-by-side
- **Ingredients:** Business name, physical location, direct email and phone contact links, social channel links.
- **Asset and tool:** none
- **Motion:** hover states
- **Copy:** "The Caring Coach" · "Islington, NSW, 2296 Australia" · "thecaringcoach71@gmail.com" · "0432624024" · "Facebook" · "TikTok" · "YouTube"